The Manifesto

Every other grocery store demands you take the whole damn bunch. Five, six, seven bananas fused at the hip like a codependent family you didn't ask to join. Not Target. Target looks you dead in the eye and whispers: take just the one.

One banana. Singular. Loose. Unattached. It's lying there in the bin under the fluorescent lights, absolutely radiating availability. And you? You get to dig through the entire pile. Length. Curve. Girth. Ripeness. Take your time. Make eye contact with it. Nobody will stop you. Nobody CAN stop you. That is the promise of the each.

What Is "The Each"?

The each is the sacred unit of the single banana. Not a pound. Not a bunch. Not some seedy per-kilogram bullshit like they run in Europe. One banana = one each.

It is the purest transaction left in the western world: twenty-nine cents changes hands, and one enormous glistening yellow item is now yours to do with as you please. (Eat it. You eat it. Obviously. Why, what the hell were you thinking?)

Why It Hits Different

• No bunch commitment. You are not ready to co-parent seven bananas. Target knows this about you.
• Hand-selected girth. Fondle the inventory. It's allowed. It's encouraged. It's literally the business model.
• It's 29 cents. Name one other thing that satisfying for under thirty cents. Take your time. We'll wait. You fucking can't.
• Zero strings. It will not text you tomorrow. It will not meet your parents. It's a banana. This is the healthiest relationship you've ever been in. Don't ruin it.

Frequently Asked Questions

Can I really buy just one banana at Target?

Yes. That is the entire premise of this website. Read the room.

What if I want two bananas?

Then you buy two eaches, you absolute maniac. The system scales infinitely. There are people out there buying eleven eaches and living like goddamn kings.

Is it weird to slowly examine forty bananas and leave with one?

At any other store, that's a police matter. At Target, it's called shopping.

Why does this website exist?

My girlfriend thinks "by the each" is the funniest phrase in the English language. She is correct, and now it has a domain. This is what love looks like.